On July 25, the 2024 Pudong Furniture Double Exhibition National Press Conference·Shanghai Station was held in the living room of Aibao Furniture City in Jing 'an District, Shanghai. Wang Mingliang, founder and director of Shanghai Bohua International Exhibition Co., Ltd., and Li Xia, Secretary General of Shanghai City Furniture Industry Association, attended and expressed wonderful views. The press conference announced that the 29th China International Furniture Fair China Furniture High-end Manufacturing Exhibition FMC China 2024 and 2024 Modern Shanghai Fashion and Furnishings Exhibition (referred to as: 2024 Pudong Furniture and Furnishings Double Exhibition) will be held on September 10-13, 2024. Opening of the Shanghai New International Expo Center and the World Expo Exhibition Hall.

"The 2024 Pudong Furniture and Home Furnishings Double Exhibition will adhere to the internationalization, regionalization, digitalization and integrated online and offline development strategies, and ultimately achieve a lifestyle +200,000 square meters exhibition and a 10-year doubling plan." Wang Mingliang, founder and director of Shanghai Bohua International Exhibition Co., Ltd., said in his speech that Bohua Exhibition, as a world-renowned exhibition brand, will achieve a 15% increase in its exhibitions in 2023 compared with 2019, of which online business will increase by 6%; In the first half of 2024, growth will exceed 20%. As a senior exhibitor recognized by the industry, he shared the secrets of maintaining vitality, core competitiveness and future development strategies of Pudong Furniture and Home Furnishings Double Exhibition from the perspectives of audience organization, the importance of correct decision-making and continuous innovation, and overseas channel expansion.

"From its birth to its development to its leadership, the China International Furniture Exhibition has not only brought an international perspective to the exhibition industry in Shanghai and even China, but also brought revolutionary creations to the furniture industry in China, especially Shanghai." In her speech, Li Xia, Secretary-General of the Shanghai City Furniture Industry Association, introduced the development trend of Shanghai's furniture industry, spoke highly of the international vision and revolutionary creation brought by the Pudong Furniture and Home Furnishings Double Exhibition to the exhibition industry and furniture industry in Shanghai and even China, and introduced The in-depth cooperation project between the Shanghai City Furniture Industry Association and the 2024 Pudong Furniture and Home Furnishings Double Exhibition was implemented at the exhibition site-the 5th REd Annual Contemporary Design Exhibition. She said that this year marks the 30th anniversary of the establishment of the Shanghai City Furniture Industry Association. Shanghai is positioned as the capital of design, the capital of fashion and the capital of brands. The home-related fashion consumer goods industry has been included in the "Shanghai City 2022-2025 Action Plan". Some leading companies in the domestic furniture industry have also set up design centers, R & D centers, and marketing centers in Shanghai, which will bring positive impetus to the Shanghai furniture industry.

"Adhering to the exhibition policy of 'dual circulation of exports and domestic sales, new retail online and offline,' this year's China International Furniture Exhibition will focus on international and trade, and the Modern Shanghai Fashion and Home Furnishings Exhibition will transform new retail and lifestyle." Zhong Beihong, executive deputy general manager of Shanghai Bohua International Exhibition Co., Ltd., expressed the hope that this year's exhibition will ignite the fire of the industry and bring exciting power to the industry. This is not only the responsibility of Pudong's Furniture and Home Furnishings Double Exhibition, but also the goal it strives for. She introduced in detail various data and scale of the 2024 Double Exhibition, and pointed out that the number of companies participating in a row and the increase in new exhibitors are important indicators to measure the continuous improvement of the quality of Pudong Furniture and Home Furnishings Double Exhibition.

Wan Xin, marketing manager of Shanghai Bohua International Exhibition Co., Ltd., as the host of this conference, revealed the purpose of the Pudong Furniture and Home Furnishings Double Exhibition-to promote the industry, boost consumption, and bring a better life. "UP is right!" As a new theme, the 2024 Pudong Furniture and Home Furnishings Double Exhibition will join hands with 3000+ selected exhibitors running through the upstream and downstream of the global furniture industry chain to use the brand UP at the right time, the design UP at the right time, the channel UP at the right time, and the service UP at the right time to smooth the domestic and international markets. Double circulation demonstrates the industry's new productivity and releases new momentum for global home furnishing trade. At that time, it is expected that 200,000 professional visitors at home and abroad from 160 countries and regions around the world will jointly witness the innovation of home furnishing trade, design and lifestyle in the exhibition totaling 350,000 square meters in Shanghai Pudong Double Pavilion.

At the press conference, the launching ceremony of the 5th REd Contemporary Design Annual Exhibition was held. Tang Minghui, Vice President of Shanghai Wenxin Furniture (Group), Zhao Jinsong, Industrial Design Manager of Aurora Group, Wu Jian, Sales Manager of Tiantan Furniture, Chen Zhuo, Manager of Shengao Technology, Liang Long, Vice President of Meiji Group, Xiao Linqiang, Marketing Manager of Maileson, Fang Zhenhua Zheng Mengli, Design Director of Creative Design Co., Ltd., Ge Lujia, Founder of HBA Department, as well as Li Xia, Secretary-General of Shanghai City Furniture Industry Association, Zhong Beihong, Executive Deputy General Manager of Shanghai Bohua International Exhibition Co., Ltd., and Sun Wei, Partner of SWS Group, Design Director of 2024 Modern Shanghai Fashion Furniture Exhibition, took the stage to jointly witness the launch of the 5th REd Contemporary Design Annual Exhibition.

The concentrated appearance of original furniture brands every year has always been a major attraction of Pudong's Furniture and Home Furnishings Double Exhibition. Among them, the REd Contemporary Design Annual Exhibition has become a major IP event that reflects the vitality of furniture design innovation. With the support of the Shanghai Furniture Association and Shanghai Bohua International Exhibition Company, the REd exhibition has been successfully held for four times. It is hoped that through the cooperation of designers and furniture manufacturers, we will examine the possibilities of application of various materials and try to come up with some new ideas and directions., reinterpret contemporary life.

The press conference was held in the living room of Aibao Furniture City, reflecting the close connection between the home furniture industry and consumers. Shanghai Aibao Furniture Co., Ltd. was established in 1999 and specializes in distributing European high-end furniture brands. The flagship store is located at No. 200 Zhenning Road, Shanghai City, located in the Jing 'an Temple business district, and the exhibition hall covers an area of 3000 square meters. In 2015, Aibao Furniture fully launched the China Original Furniture Brand Plan, setting a trend model in the industry through a multi-brand combination. The design style is tolerant and changeable, and its keen sense of fashion trends provide consumers with exquisite and comfortable lifestyle. Its modern minimalist style "Jinzhi", Shanghai style decorative style "Tangtang", and contemporary light luxury style "Zunwei" all present Aibao Furniture's unremitting pursuit of original design, and many products have won in top competitions. Grand prize.